Platform:
Squarespace
Agency:
UpSpring PR
Platform:
Squarespace
| Agency:
UpSpring PR
With a broad, multi-pronged portfolio, the client faced the challenge of making their extensive body of work easy to explore without limiting future proposals. The portfolio’s size made it easy for users to miss relevant projects buried deep in the list.
To solve this, we integrated an advanced third-party plug-in that provides dynamic filtering by category. With additional custom code, the portfolio shuffles projects on each page load, and homepage category links lead to pre-filtered views—ensuring users discover all relevant work without overwhelm.
Combining third-party filtering with custom shuffle code, the portfolio balances showcasing the client’s diverse domains while preventing projects from being overlooked on subsequent pages. This dynamic approach improves engagement and discovery.
Combining third-party filtering with custom shuffle code, the portfolio balances showcasing the client’s diverse domains while preventing projects from being overlooked on subsequent pages. This dynamic approach improves engagement and discovery.
The site’s style leans into an industrial, urban aesthetic, while individual team pages showcase personality through photos and candid Q&A. The Studio page highlights the team’s close relationship with their city’s local art scene. These unique elements were integrated early in planning to reflect the team’s distinct approach and culture.
