Platform:
Squarespace
Agency:
UpSpring PR
Platform:
Squarespace
| Agency:
UpSpring PR
With a broad and evolving body of work, the client needed a portfolio that was easy to explore without narrowing how future projects could be positioned. As the library grew, relevant work risked being buried, making discovery dependent on how far users were willing to scroll.
I approached this as a findability and decision-support problem. Through exploration of user paths and content patterns, it became clear that users needed multiple ways to surface relevant work without being forced into rigid categories. This informed a strategy that combines filtering with variation over time, allowing the portfolio to remain flexible as new projects are added.
The resulting experience supports exploration without overwhelm, helping users quickly identify relevant work while encouraging broader discovery across the portfolio.
Rather than relying on a static ordering, the portfolio uses a dynamic approach that surfaces different projects on repeat visits and across entry points. Category filters allow users to narrow their focus when needed, while subtle variation in project order ensures visibility across the full body of work.
This balance between structure and flexibility improves engagement and reduces the likelihood that projects are overlooked simply due to their position in the list.
Rather than relying on a static ordering, the portfolio uses a dynamic approach that surfaces different projects on repeat visits and across entry points. Category filters allow users to narrow their focus when needed, while subtle variation in project order ensures visibility across the full body of work.
This balance between structure and flexibility improves engagement and reduces the likelihood that projects are overlooked simply due to their position in the list.
The visual system reinforces the client’s identity beyond the work itself. An industrial, urban aesthetic reflects the studio’s roots, while individual team pages introduce warmth and personality through photography and candid Q&A.
The Studio page further connects the brand to its local art community, highlighting influences that shape the team’s perspective. These cultural elements were intentionally integrated early in planning to ensure the site communicates not just what the team does, but how and why they do it.
