Platform:
Squarespace
Agency:
UpSpring PR
Platform:
Squarespace
| Agency:
UpSpring PR
The client needed a portfolio that showcased a broad and evolving body of work without limiting how future projects could be positioned, while ensuring users could find relevant work without endless scrolling. I treated this as a findability and decision-support challenge, designing a flexible strategy that combines filtering with variation over time to surface work in multiple ways.
The resulting experience balances exploration and clarity, helping users quickly discover relevant projects while encouraging broader engagement across the portfolio.
Frustration in updating project pages led to avoiding the task, and missing opportunities to showoff latest work.
Craft and intentionality were large aspects of their practice and approach, not at all communicated in project galleries.
Working across industries generated a large and difficult to navigate project portfolio.
Rather than a static order, the portfolio dynamically surfaces projects across visits and entry points while allowing users to filter by category. This approach balances flexibility and structure, improving engagement and ensuring no work is overlooked.
The visual system reflects the studio’s identity, combining an industrial, urban aesthetic with personal team pages that introduce warmth through photography and candid Q&A. Cultural connections, highlighted on the Studio page, show the influences that shape the team’s perspective, communicating not just what they do, but how and why.
