Platform:
Squarespace
Agency:
UpSpring PR
Platform:
Squarespace
| Agency:
UpSpring PR
Eaton Fine Art, a longtime PR client of UpSpring, approached us after realizing their website no longer reflected the boldness and depth of their curatorial style. Known for working closely with property developers and local artists, Eaton creates immersive guest experiences that weave the cultural story of a place directly into its spaces.
Inspired by their thoughtful process and striking aesthetic, we approached the site with a clear goal: match their visual and conceptual impact online. The new design integrates the shapes of their logo—basic forms and primary colors—as recurring accents throughout the site, underscoring the idea that even the most refined creative work is rooted in simplicity.
Portfolio pages highlight not only the finished work but also the collaborating partners involved, acknowledging that luxurious travel experiences are never created in a vacuum—they’re the result of collaboration and shared vision.
To reflect the scale and impact of Eaton’s full-room installations, the site leans heavily on immersive visuals. Large, full-screen background images anchor each section, and a two-column grid on the homepage portfolio gives users a near life-sized sense of standing within the spaces. The result is a rich, experiential browsing experience that mirrors the studio’s physical work.
To reflect the scale and impact of Eaton’s full-room installations, the site leans heavily on immersive visuals. Large, full-screen background images anchor each section, and a two-column grid on the homepage portfolio gives users a near life-sized sense of standing within the spaces. The result is a rich, experiential browsing experience that mirrors the studio’s physical work.
Following a fresh rebrand, we wove the logo’s foundational shapes throughout the site—subtly reinforcing Eaton’s belief that creativity at the highest level still begins with the basics. This visual throughline keeps the site cohesive, while reinforcing the firm’s conceptual identity.
