Most sites I’ve worked on aim to stand out—borrowing industry conventions but maintaining unique identities. UpSpring’s Launch:HER campaign took a different approach. Though a standalone site, it was designed to live in harmony with the existing UpSpring site—more siblings than rivals.
Fueled by enthusiasm and a shifting conversation around women-led non-profits, UpSpring’s leadership sought to launch this pro-bono initiative at the start of a new year. To maximize submission and judging time, the development timeline had to be condensed significantly.
Having recently built the UpSpring site, I was intimately familiar with its design language and conventions. Working from minimal designs by our Design Director, I leveraged previous layouts and anticipated asset needs—often producing assets myself to lighten the team’s workload. Despite the usual client demands, the Launch:HER site was completed and launched in just three weeks.
The Launch:HER site borrows design elements from UpSpring’s established site and rebranded logo, introducing a vibrant magenta to establish its unique personality while maintaining a clear visual connection.
The Launch:HER site borrows design elements from UpSpring’s established site and rebranded logo, introducing a vibrant magenta to establish its unique personality while maintaining a clear visual connection.
Development was the most flexible part of the project. I took initiative to build out pages and structure content ahead of final copy and assets. Frequent check-ins with the Design Director and Account Coordinator ensured alignment, helping us meet the tight deadline without sacrificing quality.
