This project required designing within a platform chosen to support the client’s operational realities, while still delivering a cohesive, high-quality experience. As UpSpring’s only Wix-based and bilingual site, the challenge was less about the tool itself and more about ensuring consistency, clarity, and trust across languages.
I partnered closely with the design team to translate the visual direction into a flexible design system that could scale across both language experiences. By focusing on structure, navigation, and hierarchy first, we ensured that users could move through the site intuitively regardless of language, while maintaining a unified brand presence. The result is a bilingual experience that feels intentional and cohesive, rather than duplicated or fragmented.
Because reliable translation and review were critical to the project’s success, I focused on creating a process that supported accuracy without slowing momentum. Rather than relying on platform tools that introduced risk, I introduced a structured review system that allowed the client to validate content clearly across both languages.
Once approved, layouts were carefully refined to account for differences in text length and rhythm, ensuring visual balance and readability in each version. This approach helped preserve design integrity while supporting a bilingual experience that feels equally considered in both languages.
Because reliable translation and review were critical to the project’s success, I focused on creating a process that supported accuracy without slowing momentum. Rather than relying on platform tools that introduced risk, I introduced a structured review system that allowed the client to validate content clearly across both languages.
Once approved, layouts were carefully refined to account for differences in text length and rhythm, ensuring visual balance and readability in each version. This approach helped preserve design integrity while supporting a bilingual experience that feels equally considered in both languages.
