Platform:
Squarespace
Agency:
UpSpring PR
Platform:
Squarespace
| Agency:
UpSpring PR
Recognized as one of the largest and most visually compelling Squarespace sites completed at UpSpring, the Soake Pools website remains one of the agency's most intricate projects still actively maintained. Every section was thoughtfully designed to enhance both the site’s aesthetic and functionality. The site serves as a vital tool—not only for attracting potential clients but also supporting the internal sales team and industry partners.
Leveraging multiple third-party plug-ins and over 1,000 lines of custom code, each element is carefully arranged to simplify understanding of complex customization options while inspiring visitors to dream of their own backyard oasis. Thanks to targeted paid advertising managed by the agency, the client achieved an impressive 100x ROI on ad spend.
During research into compact ways to showcase customization options, we identified the need for a third-party plug-in. Each phase-selector links to a backend blog collection and features custom-sized images designed to match the dimensions of corresponding selections—ensuring a smooth, intuitive user experience.
During research into compact ways to showcase customization options, we identified the need for a third-party plug-in. Each phase-selector links to a backend blog collection and features custom-sized images designed to match the dimensions of corresponding selections—ensuring a smooth, intuitive user experience.
To maintain the site’s elevated and immersive feel, subtle design accents were integrated throughout the build. These include a homepage image slider for impactful year-round visuals, gradients across backgrounds and images evoking the calm transition of slipping into a pool on a hot day, and a ripple effect in the footer inspired by caustics—bringing the essence of water to the digital space.
