When a forward-thinking architecture firm’s website no longer reflected the strength of their work, I partnered across the UpSpring PR team and the client to rethink how the firm communicated its process and portfolio. Through research, collaborative reviews, and iterative design in Webflow, I developed a new site architecture and page system that clarified complex information while elevating the presentation of their projects.
The result was a site the team felt confident launching as a true extension of their portfolio.
This site was awarded Gold in the Website Redesign category of the 2024 Summit Creative Awards
Modern aesthetic and minimalist designs were inconsistently employed, striking an uneven balance of overly loose or unintentional.
Media assets appeared in multiple formats based on ease of access or desired form of story telling.
Projects and blogs needed to be quick and easy as a tertiary task, but needed to match uniqueness and available assets.
The client’s Workplace Strategy practice is a key differentiator, but its depth risked being lost in dense content. Focusing on how the information could unfold over time rather than how much could fit on the page, I storyboarded and mocked up the ideal animation and partnered witht he agency's senior designer for a polished version to integrate into the page.
Portoflio and blog pages posses 24 conditional page sections, dynamitcally pulling from a backend CMS, ensure that updating new projects and posts can act as a sort of "plug and play" for the team while keeping design standards.
A visual guide was also created as a client and team resource for ease of onboarding for associates new to the task.
