Platform:
Squarespace
Agency:
UpSpring PR
Platform:
Squarespace
| Agency:
UpSpring PR
As a full-service development partner, the client needed a website that could clearly communicate the value of their services without relying on insider terminology or name recognition. The goal was to make a complex process approachable for new audiences while still feeling credible to experienced partners.
I worked closely with the client team as active collaborators in discovery, using working sessions to understand their process from the perspective of someone encountering it for the first time. These insights helped shape a content and experience strategy that breaks the workflow into clear phases, prioritizes what users need to understand first, and uses visual grouping to communicate impact without unnecessary detail. Brand elements were woven throughout to reinforce familiarity and trust.
The result is a site that functions as both a portfolio and an educational tool, helping prospective clients self-qualify before reaching out and reducing the need for repeated explanation by the internal team.
Because client confidentiality was critical, the portfolio experience needed to communicate credibility without exposing sensitive details. Rather than relying on project names or logos, I reframed the portfolio around partnerships and outcomes.
Each entry focuses on the challenge, the approach, and the result, supported by carefully reviewed imagery that preserves anonymity while maintaining visual clarity. This structure allows the client to demonstrate experience and capability at a high level, while respecting the privacy requirements of their partners.
Because client confidentiality was critical, the portfolio experience needed to communicate credibility without exposing sensitive details. Rather than relying on project names or logos, I reframed the portfolio around partnerships and outcomes.
Each entry focuses on the challenge, the approach, and the result, supported by carefully reviewed imagery that preserves anonymity while maintaining visual clarity. This structure allows the client to demonstrate experience and capability at a high level, while respecting the privacy requirements of their partners.
