Rebuilding my own employer’s site was both an immense privilege and a complex challenge—a truly collaborative labor of love. Transitioning from Squarespace 7.0 to a rebranded temporary Squarespace 7.1 site, while simultaneously designing and developing the new site, required a keen eye and many hands.
Working closely with company leadership, the design director, and account coordinator, I helped educate the team on the capabilities of the newer platform. Serving as a mediator, I advocated where research and time were essential and where the platform’s power exceeded expectations. With custom animations, dynamically sorted team listings, and plug-and-play CMS collections and templates, the final site pushed well beyond initial goals. It stands as a client-facing showcase of UpSpring’s full service offerings and potential. The project earned Bronze at the SIA Summit Creative Awards.
Communicating a company’s versatility and agility is no small feat. The homepage hero features multiple asset collections and four animations crafted to inspire visitors to explore UpSpring’s multi-pronged PR and marketing approach. The video was produced by our Design Director, while the copy was written by our Marketing Director.
Throughout the site, hover animations maintain user engagement, and scrolling image and logo marquees elegantly showcase team members and awards. This keeps the pages dynamic without overwhelming users or interrupting the flow between content sections and calls to action.
Communicating a company’s versatility and agility is no small feat. The homepage hero features multiple asset collections and four animations crafted to inspire visitors to explore UpSpring’s multi-pronged PR and marketing approach. The video was produced by our Design Director, while the copy was written by our Marketing Director.
Throughout the site, hover animations maintain user engagement, and scrolling image and logo marquees elegantly showcase team members and awards. This keeps the pages dynamic without overwhelming users or interrupting the flow between content sections and calls to action.
The varied content needs across Podcasts, Blogs, and Case Studies demanded flexibility. Leveraging all 60 custom fields available in Webflow’s CMS, the design allows near-total customization of text, images, and icons—ensuring each page can be tailored to the specific content and audience.
